Brand Partnerships
What does it mean to be an NCSB Brand Ambassador?
We've partnered with local student-athletes to further our mission of building strong community ties. Whether connecting them with their fans through autograph sessions and appearances, or taking behind the scenes looks at their journeys, we believe in supporting their efforts and encouraging the next generation of North Country success stories.


Who are our Brand Ambassadors?
Carter Rose
Carter Rose was Clarkson University's 2023-2024 Rookie of the Year. Known as a hard hitting defenseman, Rose has quickly become a Clarkson crowd favorite. What's even better--he was born and raised in the North Country, hailing from Brasher Falls, NY. Outside of Hockey, he enjoys biking, golfing and hanging with friends and family.
You can follow Carter on Instagram: @carter.rose_/
Will Arquiett
Will Arquiett is a Forward for the St. Lawrence University men's hockey team. The hard-working Senior appeared in a career-high 30 games during his junior year for SLU, putting up three assists on the season and 16 blocked shots. He's another North Country native who chose to stay and play close to his hometown of Brasher Falls, NY. The St. Lawrence Central product played hockey and lacrosse during his prep school days at Northwood where he was also on the Dean’s List.
You can follow Will on Instagram: @willarquiett/
Kennedy Emerson
Kennedy Emerson, a Sophomore, plays Defense for the St. Lawrence University Women's hockey team. The Potsdam, NY native appeared in all 39 games during her freshman year for SLU, recording 21 blocked shots and notching a goal and an assist, and has been a consistent anchor for the defense in year two. Emerson attended Potsdam High School and played hockey, soccer and lacrosse and also played for the Nepean Jr Wildcats, where she was an assistant captain. At Potsdam, she was captain of the hockey team, earned MVP, First-Team and Second-Team honors. She was the Rookie of the Year for hockey and a three-time Second-Team recipient in soccer and First-Team for lacrosse.
You can follow Kennedy on Instagram: @kennedyemerson18
Kennedy Wilson
Kennedy Wilson, a Junior Forward for the St. Lawrence University Women's hockey team, has played in every game her first two years with the Saints. In her Junior campaign, she scored five goals and finished the season with 46 blocked shots, ranking fourth in the lineup. Born and raised in Potsdam, NY, Wilson later starred at the Northwood School, where she was an assistant captain for the 2021-22 season and earned the Charles Holt Hockey Award and the Northwood School Coaches Award. She has made the ECAC Hockey All-Academic Team in both her freshman and sophomore years.
You can follow Kennedy on Instagram: @kennedywilson4
Haley Winn
Haley Winn, a Rochester native, is currently a Senior Captain for the Clarkson University Women’s Hockey team. In her Junior season, she was selected as an All ECAC Second Team All Star, a Second Team All USCHO and Second Team All American. She was the teams assist leader with 29 and tied for the team high in points with 39 points in 38 games. She also was a +23 and had 4 power play goals on the season. Her prowess on the ice also earned her a spot on Team USA, where during the 2024 World Championships she finished with 3 points in 7 games and came home with her 2nd medal in World Championship play (Gold in 2023, Silver in 2024). Haley was also named to the 2023-24 College Sports Communicator Academic All-District At-Large team, an ECAC All Academic, and AHCA Academic All American.
You can follow Haley on Instagram: @haleywinn8